Survival in the Bar Business

Improve controls, reduce costs and increase profits in your bar!

Register on-line, by fax or phone now for a chance to win FREE admittance!

Register now, and your name will be entered into a drawing to win FREE admittance for one person.

Names will be drawn on the following dates:
Reno: Draw August 28th
San Francisco: Draw August 31st
Denver: Draw September 7th

Five reasons to attend this seminar:

There are too many technical skills required to run a bar today.
	There are no schools to teach you to run a bar successfully - but you don't have to learn by the seat of your pants, the HARD way. There's too much at stake. You have to know what you are doing. There's money and job security on the line, for you and other people.
Bartenders run many bars today.
	Many owners and managers do what the bartender suggests. This needs to change back to the managers and owners dictating to the bartenders the policies and procedures for running a bar.
Prevent mistakes and ignorance.
	If you are a new owner or manager with little or no experience, you're going to lose tens of thousands of dollars due to mistakes and "not knowing". This seminar prevents this from happening.
Theft is rampant in the bar business.
	Approximately 70% of the theft that occurs is caused by the owners and managers of bars who turn honest employees into thieves because they don't know how to hold a bartender accountable for the cash receipts and inventory.
Liability in the bar business is a serious problem.
	It's too easy to be sued in the bar business today, whether from a customer or a former disgruntled employee. You need to know the laws related to the bar business. Learn most of them at this seminar.

Curriculum

1 - Human Resources

• Finding the right people for you
• The initial interview
• Cocktail server entry level test
• Forms for the new hire to sign
• Laws the bar should know about
• How to keep good employees
• What bartenders don't like about bar managers

2 - Beverage Control

• Developing an inventory control system
• Five steps for controlling liquor cost:
  1. Understanding the Usage/Cost formula
  2. Costing and pricing drinks
  3. Arrangement of bottles
  4. Controlling the bartender's pour
  5. Receiving and ordering procedures
• Controlling house wine "by the glass"
• Eight steps to controlling bottled beer
• How to control draft beer:
  1. Temperature
  2. Pressure
  3. Separate regulators
  4. Beer clean lines
  5. Dealing with the foam problem
• How to determine a pouring cost percentage
• Forms:
  1. Spill/Promo sheet
  2. Usage/Cost
  3. "1 for 1" bottle beer concept
  4. Liquor requisition (empties)
  5. Daily beer count
  6. Ending inventory
  7. Storeroom accounting

3 - Bartender Theft

• 49 ways bartenders can "rob you blind"
• How to prevent or deter theft

4 - Managing Bartenders and Servers

• Serving beer
• Contemporary drink making
• Highballs
• Rocks glass drinks
• Collins
• Shooters
• The classic "up" cocktails
• Bartender opening procedures
• Bartender closing procedures
• Mandatory procedures for bartenders
• Daily checklist

5 - Potpourri

• Legal aspects of beverage management
• Tip reporting
• Checking identification
• Correct glassware
• Eliminating fights
• Erratic management techniques that work!
• 9 reasons for a high pour cost percentage

6 - Increasing Bar Sales

• "Won't happen unless you make it happen"
• How management and staff generate sales
• Using product to increase sales
• Ways to achieve maximum profitability

Instructor

Bob Johnson, CBM, former professor of bar management at Florida International University, Miami, FL, has worked in over 400 nightclubs and bars in his career and continues to draw most of his teaching skills from everyday experiences as an operations consultant to the industry. Mr. Johnson has published 11 books on bartending and bar management, including Controlling Bar Costs, Bartender Theft (Revealed and Analyzed), Running a Successful Bar, and his most recent The Disgusting Practice of Bartender Theft (see our Bookstore). Bob Johnson also writes monthly articles for beverage magazines nationwide and is a featured speaker at beverage trade shows and conventions.

Schedule

Seminars run from 2:00 pm to 6:00 pm. Registration: 1:30 pm.
Lunch is not provided.
Register now, and your name will be entered into a drawing to win FREE admittance for one person.

To sign up, please click here or call us at (800) 447-4384.